Launches and sign-ups 26 August 2015
Launches and sign-ups from the egaming industry in the last seven days (20 August 2015 to 26 August 2015)
Microgame and Inspired team-up for new virtual sports product
New multi-view solution enables concurrent virtual sports to be viewed through one screen
Italian platform provider Microgame has launched a new multi-viewer virtual sports product, enabling customers to watch multiple concurrent virtual sports events through one screen.
The product has been developed by leading virtual sports provider Inspired, which initially teamed-up with Microgame in 2014 to launch virtual sports across Microgame’s Pianeta Scommesse retail estate. Microgame also launched a number of Inspired’s Virtuals online across 80 websites earlier this year.
Microgame said the multi-viewer would see it benefit from incremental virtual revenues, as well as reduced hardware and maintenance costs. Microgame said it would dedicate one channel to Rush Football, the most popular virtual sport in Italy, and offer a range of other virtuals on other channels.
“We are thrilled to announce the first deployment of our Multi-Viewer technology in Italy,” Vitaliano Casalone, president of Inspired Italia, said. “It was a seamless certification and rollout – now installed, we are confident it will drive significant operational efficiencies and revenues for Microgame. It also provides the perfect foundation for the upcoming regulatory change that will increase the event limit to 2000 events per day,” he added.
Betway unveils new eSports microsite
Betway is backing the rise of eSports to continue as it prepares to launch one of the industry’s first dedicated eSports betting microsites.
The operator recently unveiled a new eSports tab on Betway.com, allowing customers to bet on in-play and pre-event markets on a variety of competitions including Dota 2, League of Legends and Starcraft 2.
Speaking with eGaming Review, Betway’s sporting events and media manager Alan Alger said the operator was confident eSports will become a fast-growing sub-sector of the online betting market.
William Hill launches ‘Take Control’ ad campaign
William Hill has launched its latest multi-channel marketing campaign, urging punters to ‘Take Control’ with the operator’s “innovative” In Play Betting, Priority Access Card and Cash In My Bet products.
The new campaign was developed in partnership with creative and post-production agency Bark&Bite and consists of three 30-second TV ads and exposure across radio, social media, online and offline.
The debut ‘Take Control’ TV advert focuses on William Hill’s in-play betting offering and features live footage, CGI and self-frame animation with music from Australian electronic dance duo Knife Party.
Seven days in launches and sign-ups:
Coral launches in-browser poker
Coral Poker customers will no longer require a client download after the firm became the first operator to launch an in-browser product on Playtech’s iPoker network.
Instant Poker allows users to access an HTML5 version of the iPoker network within the browser without the need for external software.
“Our commitment to making poker as fun and accessible as possible is greatly boosted by allowing players to launch games directly from our website and is a great step forward in this regard,” Craig Perry, Gala Coral head of poker, said.
Bwin rolls out offer-focused European ad campaign
Bwin.party has launched a new offer-focused pan-European TV ad campaign for its bwin sportsbook brand featuring players from partner clubs Real Madrid and Juventus.
The operator said the campaign would “shine a light” on its “unique promotions”, such as sign-up bonuses, risk free bets, money-back specials, and early cashout offers.
“Building on our long standing association with Juventus and Real Madrid, the new campaign brings to life the extra sense of excitement and involvement in football bwin customers experience when betting with us,” bwin marketing director Derren Maggs, told eGR.
Coral nets Premier League hat-trick
Coral has become the official betting and gaming partner of Newcastle United, the third Premier League football club to hold a major sponsorship agreement with the bookmaker.
The two-year deal will see Coral branding installed throughout Newcastle United’s St James’ Park stadium and the operator will look to acquire some of the club’s fans by offering exclusive offers and enhanced prices.
“Everyone at Coral is thrilled to be partnering with a club of the size and stature of Newcastle United, and we look forward to providing a professional and exciting betting service to the club’s fans, that are widely regarded as the most passionate and knowledgeable in the country,” Matt Prevost, Coral brand director said.
Betfair completes multi-channel Realistic deal
Betfair has agreed a deal with Realistic Games for a range of new multi-channel gaming content as the operator looks to boost recent growth on the vertical.
The agreement will see eight games feature on Betfair Arcade, including roulette, blackjack and the Super Graphics Upside Down slot, as well as giving the operator access to the Realistic’s latest titles.
Betfair CEO Breon Corcoran picked out gaming as a core growth area during June’s full year results, which saw revenues from the vertical increase 34% to £88m.