Bwin rolls out offer-focused European ad campaign
Operator says new TV adverts will "shine a light" on promotions and feature players from partner clubs Real Madrid and Juventus
Bwin.party has launched a new offer-focused pan-European TV ad campaign for its bwin sportsbook brand featuring players from partner clubs Real Madrid and Juventus.
The operator said the campaign would “shine a light” on its “unique promotions”, such as sign-up bonuses, risk free bets, money-back specials, and early cashout offers.
“Building on our long standing association with Juventus and Real Madrid, the new campaign brings to life the extra sense of excitement and involvement in football bwin customers experience when betting with us,” bwin marketing director Derren Maggs, told eGaming Review.
The campaign will be rolled out across central European markets including France, Germany, Italy and Spain, and will run from September until the end of the 2015-16 football season.
“This is shaping up to be one of the best campaigns we have ever run, drawing on the talents of some of the most gifted players in football in a genuinely fresh creative approach,” Maggs added.
Bwin.party handed the creative brief for the campaign to Leeds-based marketing and communications agency Home, which had previously developed campaigns for its partypoker and partycasino brands.
The news comes shortly after bwin’s three-year partnership with Manchester United came to end, with the operator being replaced by Marathonbet as the club’s official betting partner.