William Hill launches 'Take Control' ad campaign
Operator puts innovation at the heart of its new multi-channel marketing campaign which airs on Sky Sports this weekend
William Hill will launch its latest multi-channel marketing campaign this weekend, urging punters to ‘Take Control’ with the operator’s “innovative” In Play Betting, Priority Access Card and Cash In My Bet products.
The new campaign was developed in partnership with creative and post-production agency Bark&Bite and will consist of three 30-second TV ads and exposure across radio, social media, online and offline.
The debut ‘Take Control’ TV advert will focus on William Hill’s in-play betting offering and features live footage, CGI and self-frame animation with music from Australian electronic dance duo Knife Party.
The ad will be aired for the first time on Sky Sports this Sunday ahead of the Barclays Premier League football match between West Bromwich Albion and Chelsea.
“Our enhanced In-play betting, Priority Access Card and Cash In My Bet products offer our customers the ability to ‘Take Control’ of their daily digest of live football,” Pete Spiers, head of campaigns at William Hill, said.
“These innovative products, coupled with the impending launch of our next-generation web-platform, will allow our customers to enjoy the ultimate betting experience,” he added.
William Hill also plans to launch additional TV adverts in September and October to promote its Cash In My Bet product and its new Priority Access Card which allows customers to withdraw cash or pay for items directly from their William Hill accounts.
The firm’s new marketing push follows the launch of numerous advertising campaigns from its competitors in recent weeks including Sky Betting and Gaming, Betfred, Paddy Power and Betfair.