Coral nets Premier League hat-trick

Coral has become the official betting and gaming partner of Newcastle United, the third Premier League football club to hold a major sponsorship agreement with the bookmaker.

The two-year deal will see Coral branding installed throughout Newcastle United’s St James’ Park stadium and the operator will look to acquire some of the club’s fans by offering exclusive offers and enhanced prices.

“Everyone at Coral is thrilled to be partnering with a club of the size and stature of Newcastle United, and we look forward to providing a professional and exciting betting service to the club’s fans, that are widely regarded as the most passionate and knowledgeable in the country,” Matt Prevost, Coral brand director said.

The deal sees Newcastle United join Everton and Norwich City on the list of Coral betting partner – the Norwich City deal saw the club rename one of its prestigious stands The Barclay Stand sponsored by Coral.

However, in terms of the number of Premier League club partners help by an operator, Coral still finds itself behind Betfair which last week announced it had signed its fifth top tier club in Southampton.

Premier League sponsorship deals have been hot property in recent months as operators look to associate themselves with the most watched and commercially successful league in the world.