Launches and sign-ups 7 September 2016
Launches and sign-ups from the egaming industry in the last seven days (1 September 2016 to 7 September 2016)
Coral unveils new in-house powered sportsbook
Operator’s new development team creates revamped front-end to sit on OpenBet platform
Coral has launched a new online sportsbook powered by its in-house platform as the operator unifies its desktop and mobile websites into a single product offering.
The UK operator’s sportsbook was created by Coral’s recently established in-house development, which completed the migration of its mobile and tablet platform to the new technology during the last quarter, with desktop to follow over the next two months.
According to Coral, the new “slicker” product, which sits on the OpenBet backend, will provide customers with a faster and seamless experience, and enable the operator to improve its tracking, reporting and analytics capabilities. The new front end replaces the previous OpenBet version.
“Creating our own technology platform gives us the ability to significantly accelerate our product innovation and it also gives us the flexibility to deliver a richer customer experience,” Keith O’Loughlin, Gala Coral Interactive’s sportsbook director, said.
Gala Bingo adds in-game betting feature
Gala Bingo has launched a new feature enabling customers to place bets on the outcome of a bingo game, a product developed as part of an exclusive partnership with Playtech’s Virtue Fusion.
The Side Bets option enables GalaBingo.com players to bet on the full house ball call, offering markets on whether the ball is odd or even, high or low (both evens), its colour (up to 9/1) and whether or not it’s a pair number (10/1).
Customers can wager between £1 and £25, depending on the odds of the individual market, and are able to play all four Side Bets via five of Gala Bingo’s 90-ball rooms.
Seven days in launches and sign-ups:
Ladbrokes secures Irish FA betting partnership deal
Ladbrokes has become the Football Association of Ireland’s new official betting partner as the operator continues to ramp-up its brand presence across Britan and Ireland.
The two-year agreement, which follows similar deals in England and Scotland, will see the London-listed bookmaker obtain brand exposure at all Republic of Ireland matches and training sessions.
The deal comes as the Republic of Ireland national football team kicks off its World Cup qualification campaign.
Playtech launches live version of 21+3 Blackjack
Playtech has launched a live version of 21+3 Blackjack, which combines the traditional casino game with a poker side bet.
The side bet is based on a player’s two cards and the dealer’s up-card. If the three combined cards form a straight, flush, three-of-a-kind, straight flush or suited three-of-a-kind, the player wins the side bet pay-out with enhanced odds.
“The 21+3 side bet is a great addition to the classic live casino Blackjack game and puts the excitement of poker into every hand,” Kevin Kilminster, Playtech’s head of live casino innovation, said.
Gaming Realms partners E! for Slingo’s debut TV campaign
Gaming Realms has partnered with American TV channel E! Entertainment to launch the first ever TV sponsorship deal for the operator’s Slingo brand.
The new year-long campaign kicks off this month, with the brand sponsoring TV shows aired after 9pm including Keeping Up With The Kardashians and Total Divas.
The deal was brokered on behalf of Gaming Realms by Concord London and will also see an expanded marketing presence for Slingo across digital channels.
Betsafe expands UK presence with new TV deals
Betsson’s Betsafe brand is pushing ahead with its UK growth strategy after securing new TV deals to air its “honest” advertising campaign shown across Sky Sports, ITV and BT Sport.
The 30-second ad, produced by advertising agency Crispin Porter + Bogusky, will run across Sky Sports 1,2,3 and Sky Sports News HQ until August 2017.
The Betsson brand will also be running adverts across ITV2, ITV4, BT Sport, Comedy Central and Fox channels to promote its casino business.
Paysafe bolsters portfolio with Income Access acquisition
Payment solutions provider Paysafe has expanded its product portfolio with the acquisition of egaming affiliate marketing firm Income Access for CA$40m (£23m), it was announced last week.
The deal will see Paysafe acquire Income Access from EcomAccess, IA Digital Marketing and their shareholders for $28m (£16.2m) in cash, as well as a deferred consideration balance of $12m (£7m) payable over an 18-month period.
Montreal-based Income Access was founded in 2002 and is one of the egaming industry’s leading affiliate software companies, providing technology for businesses to manage their performance marketing programmes.
Evolution unveils Romania’s first live casino studio
Evolution Gaming has partnered with iSoftBet to launch the first live casino studio in the newly regulated Romanian online gambling market.
The live casino supplier will unveil the studio facility at the Grand Casino Bucharest later this month and will initially offer a selection of its most popular games streamed via desktop, tablet and smartphone.
James Stern, director business development and land-based sales at Evolution Gaming, said he was confident the supplier would find success in a market which has recently seen a flurry of new entrants.
12BET increases Premier League visibility with Arsenal deal
12BET has signed an agreement with Arsenal to become the Premier League club’s official betting partner in Asia, meaning the club now has visibility across the sides which finished first and second last season following its recent deal with champions Leicester City.
The long-term deal see the operator’s branding appear at the Gunners’ Emirates Stadium during domestic fixtures via the club’s LED advertising perimeter.
The firm will also have access to first-team players to create content as well as other promotional opportunities.
NetBet switches Italy sportsbook to SBTech platform
NetBet has relaunched its Italy-facing sportsbook on SBTech’s platform after the supplier received compliance certification from the Italian regulator.
The NetBet.it sportsbook was previously live on Betradar but NetBet opted to switch to SBTech, which already powers the operator in several markets including the UK, Romania, Malta and Greece.
“This achievement opens up a new chapter in our ongoing relationship with SBTech,” said Alain Boccara, the CEO of NetBet Italy. “The company’s skill and professionalism in meeting literally any challenge is the reason we are proud to be powered by their platform.”