Bet365 loses Oddschecker lead after two years
Football and racing help Betfair claim top spot with a market share of more than 20%.
Betfair has usurped bet365’s spot at the head of the Oddschecker Top 10 for the first time in two years, seeing its market share surpass 20% in the process.
Bet365 had become the first ever operator to record a 20% share on the odds comparison service last July, but saw its lead cut by half in January’s figures before surrendering top spot in February.
Betfair’s 20.6% total left the operator more than three percentage points ahead of its nearest rival, representing a 5.3% swing from one month to the next.
Football was the main area where Betfair made up ground, recording a 5% increase in its share of market clicks, while a 2.5% jump in racing also boosted the Gibraltar-based exchange.
Lower down the table there is a great amount of congestion, with just one percentage point separating fifth-placed BetVictor and ninth-placed Betfred.
February’s Oddschecker Top 10:
| Betfair | 20.6% |
| Bet365 | 17.5% |
| Paddy Power | 8.6% |
| William Hill | 7.0% |
| BetVictor | 6.0% |
| Ladbrokes | 5.8% |
| Boylesports | 5.7% |
| Stan James | 5.4% |
| Betfred | 5.0% |
| SkyBet | 4.2% |