WMS launches second social casino on Facebook
Newly-created subsidiary Williams Interactive releases Jackpot Party-branded offering in follow up to Lucky Cruise.
WMS’ newly created egaming division Williams Interactive has released a Jackpot Party-branded social casino on Facebook.
Jackpot Party social casino includes six of WMS’ slot themes including Zeus II and Invaders from the Planet Moolah, while the company explained in a statement that more of its games are scheduled to be added to the casino in the future. The casino allows its users to play one game initially, with the chance to take part in bonus rounds, win credits and unlock the remaining games upon completion.
The beta launch represents the second social casino product WMS has added to Facebook after Lucky Cruise casino was released in February, and follows Tuesday’s announcement of the formation of Williams Interactive, WMS’ wholly owned egaming subsidiary based in Chicago.
Newly appointed Williams Interactive CEO and president, Orrin J. Edidin, said of the launch: “Online social casinos are among the most popular games on Facebook and we are extremely pleased to follow the success of our initial Facebook social casino, Lucky Cruise, with the launch of a unique, new social casino that exclusively features content from player-popular, classic WMS slot games.”
This month saw the Nevada licence applicant sign a strategic alliance with Dragonfish, the B2B arm of 888 Holdings, aimed at allowing WMS to offer 888’s online poker product to US casinos.
It also strengthened its egaming potential last month by acquiring Phantom EFX, a leader in social and mobile game development which was responsible for the development of Jackpot Party social casino’s slot games for the Facebook platform. The deal followed WMS’ acquisition of online gaming content developer Jadestone Group in May.
Aaron Schurman, CEO of Phantom EFX, said: “Our team was totally enthused as we transformed the authenticity of WMS’ great casino slot mechanics and content into a similarly energetic, fun-filled online social gaming experience.”