WMS acquires social casino games developer Phantom EFX
Acquisition for unknown amount follows Jadestone acquisition last month.
Gaming machines manufacturer WMS Gaming has acquired Phantom EFX, a leading publisher and developer of interactive casino and slot games, for an undisclosed sum.
Phantom EFX, otherwise known as Genesis Communications, was founded in 1998 and has a suite of over 35 casino and slot products developed for Facebook, mobile, iOS and PC.
Prior to today’s announcement the two companies had worked together for more than a year to create and distribute slot games for digital, mobile and retail platforms.
The deal is the second in as many months for WMS as it expands its egaming capabilities, with last month seeing the company agree the acquisition of Swedish developer Jadestone Group.
Orrin J. Edidin, president of WMS, said the Phantom EFX deal, along with its recent agreement with Groupe Partouche for a WMS-hosted Belgium online casino and last year’s move into online under the UK-facing Jackpot Party brand, positions WMS as a “premier partner for casinos and gaming companies seeking a proven and integrated strategic approach” by creating a full complement of interactive solutions.
“We are focused on supporting our customers as they engage their player base beyond the four walls of the casino. Customers can count on WMS to evolve with them and help them move forward with confidence to stay connected to their players, wherever and however players find it most convenient to seek out gaming entertainment today and in the future,” Edidin said, adding that “Together we will focus on creating the industry’s most creative and comprehensive suite of interactive products and capabilities.”