Titanbet.co.uk continues UK push with talkSPORT deal
Sportsbook operator to sponsor sport radio station's Kick-Off show and provide betting tips in regular spots
Titanbet.co.uk has continued its UK marketing drive by partnering with national sport radio station talkSPORT to sponsor its Kick-Off show every weekday.
The deal will see Titanbet gain on-air mentions by the show’s presenters and guests while Titanbet’s own brand ambassadors will deliver three interviews per week to discuss popular betting markets and odds of that week.
Titanbet will also benefit from various other marketing opportunities as part of the agreement including website takeovers, adverts on the talkSPORT website and social media mentions.
The firm’s head of UK sportsbook Russell Yershon said the deal would build on the momentum Titanbet has made in the UK over recent months and expand on other deals it has signed with media outlets, including the one it penned with national newspaper The Sun in October.
“Having deals with offline, online and now broadcast outlets allows us to grow our brand even further and talkSPORT’s audience provides the perfect demographic for us to make the next step as a business,” he added.
Having migrated British-based customers to a new dot.co.uk domain ahead of the UK’s Point of Consumption tax regime earlier this year Titanbet announced the start of a major UK marketing drive by signing a sponsorship deal with The Jockey Club Racecourses at Kempton Park in October.