Titanbet.co.uk kicks-off major UK marketing drive
Online sportsbook operator to sponsor three meetings at the Kempton Park Racecourse as it moves forward with plans to focus on British market
Titanbet.co.uk has signed its first UK horseracing sponsorship deal with The Jockey Club Racecourses at Kempton Park as it pushes forward with plans to gain market share in the soon-to-be re-regulated British market.
Under the deal Titanbet.co.uk, which is powered by Playtech subsidiary PT Entertainment Services, will sponsor three twilight race meetings in October and November, with account holders gaining free access to the each of the events. Race-goers will also receive sign-up offers and money-back promotions.
The agreement marks Titanbet’s first major marketing deal since it announced it was to migrate its British-based customers onto its new Titanbet.co.uk site as part of the its plan to obtain a licence for the country’s new regulatory regime.
“Horse racing forms an important part in our product offering and partnering with Kempton Park gives us excellent brand visibility as we look to grow our market share in the UK,” Russell Yershon, spokesman for Titanbet.co.uk, said.
“Investing in sponsorship helps our key objectives and it’s great to be able to give something back to the fabulous sport,” he added.
Yershon recently told eGaming Review the operator’s move to a dot.co.uk platform would enable the operator to tailor its offering to British-based customers with a “wider range of promotions and increase in marketing” to be expected.