Poll: Which operator's ad campaign will be most effective?

Following a tediously long summer for UK bookmakers with few high-profile sporting events, the new football season is now well underway and the big players have rushed to cash in.

The weeks leading up to the big kick-off were some of the busiest in the industry as operators scrambled for new customers and splashed the cash on new TV adverts.

Most of the UK’s biggest online bookmakers have unveiled new multi-million pound ad campaigns in a bid to boost customer numbers and build the company brand into the psyche of football fans.

Betfair was one of the first out of the traps in July with the death of its table-tennis playing Octopus and the launch its first ever football-focused campaign in time for the start of the new season.

But Paddy Power wasn’t far behind. The Irish operator decided to replaced “We Hear You!” with “You’re Welcome” as the tagline for its new TV ad, the first under new chief marketing officer Gav Thompson, as it focused on special offers and enhanced prices.

Last month Sky Betting and Gaming also unveiled its ‘Betting Better’ ad in partnership with advertising agency mcgarrybowen, while only last week William Hill launched its ‘Take Control’ campaign to showcase its In Play Betting, Priority Access Card and Cash In My Bet products.

But which ad campaign do you think hit the right lines and will ultimately prove to be most effective? Have your say on the right-hand-side of the page.