Oddschecker launches redesign ahead of marketing drive
Sports betting affiliate teases "new identity" with new advertising campaign set to start next month
Oddschecker has revamped the design of several of its key products as the company gears up for a major advertising push in the coming weeks.
The BSkyB-owned sports betting affiliate has rolled out a new look to its desktop and mobile sites to promote what it has called an “evolved brand position”.
Oddschecker worked with London-based creative agency SomeOne on the new identity, but said all the changes were implemented in-house.
“In the coming weeks we will be making further tweaks to improve the look, feel and, most importantly, the user experience,” Andy Lulham, head of marketing at Oddschecker, told eGaming Review.
“This new identity will also be prevalent within our upcoming marketing campaign that kicks-off towards the end of September,” he added.
Last week Oddschecker revealed its marketing strategy was to undergo a major revamp following the appointment of creative agency Fold7 ahead of a new advertising drive.
Fold7 was selected following a competitive pitch, replacing Oddschecker’s previous collaborators Home on creative development.