Oddschecker hires new ad agency ahead of marketing push
Sky-owned affiliate to unveil new campaign next month across Sky Sports channels in partnership with ad agency Fold7
Leading affiliate Oddschecker has announced a major revamp of its marketing strategy, with creative agency Fold7 set to lead a new advertising campaign next month.
The BskyB-owned affiliate plans to release its new campaign by the end of September which will run across all Sky Sports channels, in addition to optimising CRM, social media and onsite platforms.
“Over the last six months we have tweaked our brand proposition and strategy, including an evolved brand identity, values, and clarification around our tone of voice and personality,” Andy Lulham, Oddschecker’s head of marketing, told eGaming Review.
“This campaign will also be a springboard to communicate these changes,” he added.
The Sky-owned company selected Fold7 following a competitive pitch from the London-based advertising agency and has confirmed it will no longer work with previous partner Home on creative development.
Oddschecker unveiled its first media campaign in partnership with Home earlier this year which Lulham said showed the benefits of paid-for media to enhance the brand.
“The impact on awareness, desktop and mobile traffic and, in particular, App downloads, resulted in an instantly positive ROI,” Lulham said.
“Naturally, we took many learnings as to our most efficient media strategy, which will be reflected in our upcoming campaign,” he added.
In January the price comparison site launched its first mobile app on iOS allowing punters to place bets through seven leading UK bookmaker’s including William Hill, bet365, Paddy Power and Betfair.