Oddschecker kicks-off TV ad campaign
Sky-owned affiliate spends six-figure sum on TV advertising to coincide with mobile-app launch
Price comparison site Oddschecker began a major marketing push of its new mobile app today backed by a “significant” six-figure TV advertising campaign.
The 30-second advert was created by Leeds-based advertising agency Home and features animated characters Inspector Odds and his dog Checker.
The six-week campaign is to launch through two TV spots during Eurosport’s coverage of the Australian Open tennis tournament and during the half-time interval of Monday Night Football on Sky Sports 1.
“The marketing campaign will be important to drive awareness and app downloads in the short term, particularly from new users not already familiar with Oddschecker,” Andy Lulham, Oddschecker marketing director, told eGaming Review.
“We hope the campaign, particularly TV, will give the App a real boost for the launch and create momentum,” he added.
The TV spend will be supported across digital, social and print platforms on a longer term basis and will also focus on promoting the company’s recent rebrand.
The odds-comparison affiliate launched its mobile app last week for iOS users through the Apple store and is due to launch on Android today (20 January).
The new app enables users to compare odds between seven UK bookmakers and place bets directly from within the app.
“[It’s now] far more simple for customers to ensure they get the best price on every bet, and eliminates the need to manage multiple bookie apps,” Lulham said.
“We’re proud that we have developed a user-friendly interface that delivers the key features of our desktop site, whilst also incorporating these additional features that make us stand out from the competition.”