Oddschecker: Cheltenham boost propels Coral to new high
Gibraltar-licensed operator reaches sixth place in March, while Betfair's lead at the top is all but extinguished
A strong marketing effort around the Cheltenham Festival helped Coral climb to sixth place in March’s Oddschecker Top 10 – its highest ever position in the table.
The Gala Coral brand saw its share of UK market clicks overtake that of Stan James, with a turnaround of more than a percentage point, with its horse racing share increasing by 6% month-on-month.
Power Affiliate Oddschecker attributes the turnaround in part to the operator’s even-money promotional offer on Champion Chase favourite Sprinter Sacre.
Meanwhile Paddy Power reclaimed third spot from BetVictor after claiming more than 17% of market clicks on entertainment bets, with the category dominated by betting on the identity of the new Pope. BetVictor had supplanted the Irish firm in the top three in January.
After its lead was halved in February, Betfair saw its advantage at the top of the rankings cut even further in March, and now leads second-placed bet365 by less than a quarter of a percentage point.
March’s Oddschecker Top 10:
| Operator | Market share |
| Betfair | 17.79% |
| bet365 | 17.57% |
| Paddy Power | 9.74% |
| BetVictor | 9.54% |
| William Hill | 8.47% |
| Coral | 5.88% |
| Stan James | 5.61% |
| Ladbrokes | 4.67% |
| Betfred | 4.18% |
| Skybet | 3.26% |