BetVictor reaches new Oddschecker high
Operator supplants Paddy Power in third place, while Betfair extends lead to five percentage points.
BetVictor has reached a new high of third place in January’s Oddschecker Top 10 after securing the highest share of market clicks for UK football.
The Gibraltar-based operator has risen above Paddy Power for the first time after increasing its share by 1.2% month-on-month, and is closing in on an overall share of 10%.
Betfair still has the highest share, and has increased its lead over bet365 to more than 5% after the Stoke firm fell to its lowest point in 12 months.
Despite being in the midst of an internal restructure which has seen hundreds of staff made redundant, Betfair’s share of UK market clicks remained strong throughout January. The operator was particularly strong in tennis betting, claiming 25% of market clicks in a month dominated by the Australian open.
January’s Oddschecker Top 10:
| Operator | Market Share |
| Betfair | 22.16% |
| bet365 | 16.99% |
| BetVictor | 9.72% |
| Paddy Power | 8.44% |
| William Hill | 7.38% |
| Stan James | 5.59% |
| Betfred | 4.62% |
| Coral | 4.19% |
| Ladbrokes | 3.64% |
| SkyBet | 3.49% |