NetPlay CEO looks to future after strong 2012
Group revenues rise by more than 25% year-on-year while mobile growth continues into Q1 2013.
NetPlayTV chief executive Charles Butler is confident the operator can build on what he describes as “an exceptional year both financially and operationally”, following 27.5% year-on-year revenue growth for the year ended 31 December 2012.
The business saw revenues climb to £21.8m compared to £17.1m in FY 2012, a second consecutive year in which revenues rose by more than 20%, while profit before tax more than quintupled to £3.1m.
This growth comes just two years after the operator posted a £10m loss for FY 2010, while gross gaming win has risen by 54.8% over the last two years and 30.5% compared to FY 2011, coming in at £26.9m.
The losses in 2010 saw founder and former CEO Martin Higginson resign, with Butler replacing him in November of that year.
Mobile continues to contribute strongly to the group, contributing 29.6% of revenues in Q1 2013 according to a separately released trading update, as well as being responsible for more than a third of new depositing customers after contributing 31.1% in Q4 2012.
The operator added live roulette to its Supercasino iPad app in Q4 2011, with Butler also making reference to increased investment in pure online and mobile marketing in addition to TV ad spend.
The CEO also hinted at expanding beyond NetPlay’s core UK market revealing that potential opportunities for international will be “appraised as regulation starts to take shape”.
Meanwhile the first quarter of 2013 has seen the operator announce a three-year broadcast agreement with ITV, which has seen it begin broadcasting live for six days a week on the UK television channel.