NetPlay bucks trend with Q2 revenue rise
Revenues for second quarter up 48% year-on-year, avoiding traditional dip in "seasonally quieter" period.
Strong growth in new depositing and total depositing customers has seen NetPlay’s revenues for the second quarter of 2012 increase 48% year-on-year, helping the operator avoid its traditional revenue dip from the first quarter of the year.
After average daily revenues for the three months ending 31 March rise 20% from 2011’s figures, NetPlay recorded a 3% quarter-on-quarter increase in revenues in Q2, in a period it described as being “seasonally quieter.” While it did not reveal figures, the group stated that its KPIs were “significantly ahead of the same period in 2011.”
Growth was driven by significant year-on-year increases in new and active depositing casino players, which rose 78% and 54% respectively. The number of new depositors rose 1% from Q1 2012, while actives were up 4% quarter-on-quarter.
NetPlay’s strong start to 2012 comes after the group’s full year results for 2011 saw revenues rise 12.4% to £22.3m, almost entirely thanks to the strong performance of the group’s casino operations which accounted for 92% of total revenues, after it announced it would sell off its underperforming UK bingo business.
The bingo offering was then sold to an unnamed buyer for £375,000 in the first quarter of the year, in a move NetPlay described as in-keeping with its “strategy of focusing on the core live TV casino offering.”
The focus on its live TV casino offering has seen the operator sign extensions to its broadcasting agreements with UK TV channels Five and ITV, inking a five-year deal to broadcast Supercasino on Five, and a two-year deal to air live roulette show Jackpot247 on ITV. The Supercasino brand has been further enhanced by a live roulette offering being added to its iPad app at the end of Q4 2011.