LeoVegas moves to in-house platform
Mobile casino firm moves to "take control of its own future" with new verticals potentially "beyond the gaming industry"
LeoVegas has switched to an in-house developed technology platform, bringing to an end its deal with previous supplier NYX Gaming, eGaming Review can exclusively reveal.
NYX will remain a “key business partner” for LeoVegas as a content supplier, however the mobile casino firm said last month’s move to a proprietary platform was vital to take control over its own future.
LeoVegas launched on NYX’s Rapid Platform in January 2012 and has since grown into one of Europe’s leading mobile casino operators with a presence in the Nordics and more recently in the UK.
Talking to eGaming Review LeoVegas CEO Johan Styren (pictured) said its new platform was designed to support its strategy of “being the number one mobile casino in the long-term”.
“The key benefit is obviously to control our own roadmap and therefore being able to future-proof our position as industry leaders in mobile casino,” Styren said.
“However on an even longer-term basis it does allow us to add more verticals in the business, potentially even beyond the gaming industry,” he added.
Styren said the move to its own back-end technology allows LeoVegas to work closer to its game suppliers and payment providers, increasing its capability to deliver new features quickly.
“We have built the system so that we won’t hit any wall when it comes to scaling. Therefore we can scale by adding inexpensive commodity hardware and/or auto scaling in the cloud without any limitations,” he said.
NYX Gaming’s senior vice president of business development David Flynn said the supplier looked forward to working with LeoVegas moving forward as a key content supplier and “helping to grow the business together”.
“We continue to have a great relationship with NYX,” Styren said. “While they might have preferred to keep us on as a platform customer as well NYX is and will continue to be one of our key business partners as a games provider.”
LeoVegas, currently a casino-only brand, integrates content from numerous suppliers including NetEnt and in April announced a deal with Playtech to initially launch eight desktop and five mobile titles through the supplier’s Open Platform.