Guts.com to launch Microgaming-powered poker product

Gaming Innovation Group (GIG) has signed a licensing agreement with Microgaming to launch its B2C brands on the egaming supplier’s poker network, the MPN.

The online gambling company’s flagship Guts.com brand will be the first to launch on the network later this year, expanding beyond casino and sports betting for the first time, with plans to add its Betspin.com and Rizk.com sites in 2016.

The deal may also see GIG subsidiary iGamingCloud Gaming offer poker as part of its cloud services offering to B2B clients which will be decided on a case-by-case basis by Microgaming.

“We are thrilled by the prospects of building a great player experience by promoting poker at the intersection of sports and social entertainment,” Robin Reed, Gaming Innovation Group’s newly appointed CEO, said.

“Microgaming is an institution in online poker, and are continuing to display its commitment to the game through rapid product innovations and a popular live tour,” he added.

GIG was acquired by Nio Inc. in February for an unknown sum and in addition to owning Guts.com and iCloud Gaming, also owns marketing firm Innovation Labs and Candid Gaming which launched its BetSpin.com gaming site in January.

The launch of Guts.com on the MPN follows the recent addition of Asia-facing operator SBOBET to the online poker network, a deal which came just a month after adding Georgian operator Adjarabet.

“It’s great to see Guts.com recognise the MPN as a progressive network,” Alex Scott, head of poker at Microgaming, said.

“Guts.com are joining us at a very exciting time, and we look forward to working with them closely over the coming months, in the build up to launch,” Scott continued.