Betway launches 'Bring the Game to Life' ad campaign
UK-based firm looks to build on its West Ham United sponsorship with new TV marketing push on Sky Sports and ITV
Betway has unveiled a major new TV marketing campaign as the firm looks to ramp up its UK brand awareness during the 2015-16 football season.
Betway launched its ‘Bring the Game to Life’ advert on Saturday and the ads will air on Sky Sports and during Champions League highlights and live England internationals on ITV.
“Our app has successfully brought fans closer to the action, by enhancing their overall betting experience,” Betway’s marketing director, Anthony Werkman, said.
“The new TV ad campaign captures this and will ensure more football fans across the UK and Ireland get a chance to experience this thrill,” he added.
‘Bring the Game to Life’ was developed in partnership with London-based creative agency Above+Beyond and consists of 30 and 40 second TV spots that aim to demonstrate how Betway brings bring punters closer to the action at sporting events.
“Betway continues to challenge the betting sector conventions,” Nic Ost, Above+Beyond’s managing Partner, said.
“We were briefed to provide a smart and visually rewarding campaign that expresses Betway’s deep understanding of how their customers really feel and what gets them engaged and excited,” Ost added.
The advert follows Betway’s high-profile shirt sponsorship agreement with Premier League football club West Ham United last year, a deal understood to be worth approximately £20m over three-and-a-half years.
In April the operator also announced it had become the title sponsor of snooker’s UK Championship which is due to take place at the Barbican in York from 24 November.