Bally sets quarterly revenue record
CEO Ramesh Srinivasan says supplier is well-positioned to be "online provider of choice"
Record fourth quarter revenues of US$264m helped Bally Technologies post an 8% increase in its figures to almost $1bn for the year ended June 30 2013.
The US games supplier, which did not break out revenues from its interactive business, grew net income by 32% to $64.6m for the final quarter of the year.
The majority of revenues came from its gaming machines and gaming operations services, which attracted $89m and $103m respectively in the quarter.
Bally has been working to expand its online business both in the US and in Europe over the past year.
Last month it signed a deal to supply its online slots games to William Hill in Europe, after signing similar online slots deals with Paddy Power and Rank Group. Bally game content is currently live on 17 different sites in Europe.
“Both as a content provider and as a technology provider, we are very well positioned to exploit new online opportunities in the US for both free play and wager-based configurations, including in Nevada and New Jersey,” said Bally chief executive Ramesh Srinivasan.
“We are very well positioned to be the technology provider of choice, as the gaming world continues to march towards the integration of iGaming, core casino systems and mobile worlds.”
The company has also signed a number of deals to provide freeplay online gaming sites to US casinos, including the Colville Tribal Federal Corporation in April.
February saw Stratosphere Casino-owner and fellow Nevada online poker licensee American Casino & Entertainment Properties (ACEP) launch its freeplay poker site using the platform, with a real-money version due for launch later this year. The Golden Nugget, which has properties in both Nevada and New Jersey, has also signed up to Bally’s platform and launched a freeplay offering.