Bally continues EU expansion drive
Las Vegas-based supplier to provide online slot games to William Hill
Bally Technologies has signed a deal to supply its online slots games to William Hill as the Las Vegas-based technology supplier continues to expand its presence in Europe.
The deal is Bally Technologies’ third with a European egaming firm in the space of a month following similar online slots deals with Paddy Power and Rank Group.
Last month Bally also partnered with online casino software developer iSoftBet to launch its suite of online video slots and HTML5 mobile gaming products.
“We are happy to partner with Bally to offer its games to William Hill customers online,” said James Curwen, head of gaming operations for William Hill. “Bally’s innovative games have been successful in land-based casinos around the world and we are certain our players will enjoy them.”
Bally Technologies’ Interactive senior director of sales Tony Plaskow added that the Las Vegas-based company was excited to be “working closely with one of Europe’s leading interactive gaming brands”.
Earlier this year Bally chief executive Ramesh Srinivasan said the company was looking to finalise 12 European-facing slots deals by the end of 2013.