Launches and sign-ups 18 September 2013
Launches and sign-ups from the egaming industry in the last seven days (12 September " 18 September 2013)
Caesars to launch real-money online poker in Nevada this week
World Series of Poker to go live on Thursday 19 September while delays to New Jersey launch date possible
Caesars Interactive Entertainment (CIE) will launch its long-awaited World Series of Poker (WSOP) real-money poker site in Nevada on Thursday.
The site will become the second real-money site to launch in the state and will be powered by 888, who has acted as software provider for WSOP’s real-money online gaming site in the UK since 2009.
“This is really the beginning of a domino effect,” Mitch Garber, chief executive officer of CIE, said on a media conference call.
“The same way that the state of Nevada started land-based casino gaming and you’ve seen the proliferation of casino gaming across the US. We believe that the digital age will repeat that very same pattern.”
888 agrees marketing deal with Golden Gaming
888 Holdings has struck an innovative marketing deal with Nevada-based Golden Gaming which will see the land-based casino and tavern operator drive customers to 888Poker.com.
The agreement, which has been given the thumbs-up by the state’s Gaming Control Board, means once online gaming goes live in the state, Golden Gaming can sign up players from its three casinos, 45 wholly-owned taverns and a number of their third-party route partners to 888’s online poker offering.
Golden Gaming, which will have no involvement in the running of the online products, will leverage its brick and mortar assets using a variety marketing tools including 888-branded promotions, campaigns and sign-up offers.
Seven days in launches and sign-ups:
BetVictor to launch its first bingo product
BetVictor is to launch its first bingo product later this year after agreeing a content partnership deal with software supplier Bede Gaming.
The Gibraltar-licensed operator plans to soft launch BetVictor Bingo during the next quarter, with an integrated hard launch planned for Q1 2014 in conjunction with a launch campaign with VCCP.
Speaking with eGaming Review, BetVictor’s bingo manager Louise Mian confirmed the launch and said the operator is confident its bingo offering will be able to compete with the more established products currently available.
SBTech updates mobile offering with casino product
SBTech is to bolster its mobile offering through the introduction of casino games and a seamless wallet with UK operator 10bet the first to launch on the new system.
The solutions provider’s HTML5 application will benefit from casino games provided by Microgaming and other suppliers, while its range of sport markets and bet types has also been enhanced.
“We know our seamless mobile casino gaming experience will be a popular addition to our mobile application, and the increased variety of sports betting events and markets together with the enhanced support of touch screens and terminals will really wow our clients,” said SBTech CEO Itai Zak.
Probability integrates “frictionless” mobile billing
Mobile operator Probability has released a new mobile payment service giving players the ability to pay through their mobile phone account.
Launched in partnership with mobile payments company Boku, Probability becomes the first gambling company to launch the direct carrier billing service, which is linked to all major UK mobile network operators.
Players can deposit funds into a gaming account within five seconds using the secure process, rivalling the speed of credit card payments, with a limit of £30 per day.
Costa Bingo launches casino offering
Bgo-owned Costa Bingo has announced the launch of a new casino offering, adding a range of casino and slots games to its main website.
Cashino is available from a tab on the home website and includes casino tables roulette and blackjack, in addition to slots games such as The X Factor, Deal or No Deal, Hole in the Wall and Wheel of Fortune.
Costa Bingo’s operations manager Alex Holt said the addition of casino and slots games to its website will provide players with a more diversified product offering.
Evolution to launch new studio in Malta
Evolution Gaming is to build an additional casino production studio in Malta as the live dealer provider looks to expand its native-speaking services for gaming operators.
The new facility is scheduled to go live in Q1 2014 and will add to the current 110-plus live table capacity of Evolution’s live casino studios in Riga.
According to Evolution, which also has offices in Rome and London, the new Malta studio will be home to Evolution’s international dealer teams and its native speaking dealer tables, such as London, Venezia and Svensk Roulette.
Bit8 signs new integration deals
Gaming platform developer Bit8 has announced two new integration partnerships with digital egaming affiliate Income Access and live deal casino provider Global Gaming Labs.
The deals will see Income Access providing business intelligence on the performance of online and offline marketing campaigns, and Global Gaming Labs will supply a catalogue of live casino games such as Blackjack and Casino Hold’em.
Income Access and Global Gaming Labs join a list of third party providers already on the Bit8 platform including Microgaming and Amaya.