Launches and sign-ups 6 November 2013
Launches and sign-ups from the egaming industry in the last seven days (31 October to 6 November 2013)
Bet365 first to team up with Odobo
Stoke-based operator signs deal to take a number of new games from Odobo’s HTML5 platform
Bet365 has become Odobo’s inaugural partner after agreeing to integrate a number of games offered through Odobo’s HTML5 B2B ‘app store’.
The Stoke-based operator has already gone live with two new game titles, The Legend of Olympus and Baccpo, and more titles are due to follow. Each game is produced by game development studios using Odobo’s Game Development Kit (GDK).
Odobo operates as an intermediary between developers and operators with its Odobo Marketplace acting as a B2B ‘app store’, where gaming operators can browse, license, configure and install new games content produced by participating developers.
According to Odobo, all games built via the GDK use HTML5 technologies and are delivered via the player’s browser and support play on iOS, Android and Windows and on desktops, tablets and mobiles.
Ladbrokes Exchange launches today
Ladbrokes has launched its betting exchange product as it aims to reinvigorate its sportsbook site and take a bite out of Betfair’s market share.
The product will be initially be available on desktop only, with mobile and tablet launches planned in the coming weeks.
The UK bookmaker had originally planned to release the product in early 2014, but plans were expedited after more advanced features were put off until next year allowing for a simpler launch.
Seven days in launches and sign-ups:
Paddy Power launches new live casino site
Paddy Power has revamped its live casino site, adding new in-game bonus triggers and improved player management tools.
The Irish operator’s live casino features content and back office technology from Playtech, as well as a newly designed website, a branded studio and personalised promotional tools across its desktop, mobile and tablet sites.
Native Android and iOS mobile and tablet apps have also been launched, as well as five private tables and interactive in-game messaging and proactive customer chat within the client.
Bonza launches first real-money casino app
Alderney-licensed Bonza Gaming has launched its first real-money online casino product on Facebook, eGaming Review can reveal.
Bonza Casino went live last week after it launched with four standard casino and six slots games which maintain a similar design to the slots app, with the same tiles and navigation in an effort to appeal to the operator’s existing customer base.
Speaking with eGR, CEO Rick Brownlow said the launch of a real-money casino product on Facebook was in line with the company’s long term business plans to diversify its product offering.
Betfair launches live casino TV ad campaign
Betfair has launched a six-month TV advertising campaign to promote its mobile live casino product, backed with a major digital spend on YouTube, Facebook and Twitter.
The 30-second advert features a man using the mobile app while encountering various scenarios on the move, with new players offered ten free spins as a sign-up bonus.
The campaign was created by London-based WCRS with the creative agency having been awarded the egaming operator’s creative and digital accounts in May this year.
Skrill unveils new mobile app
Online payments provider Skrill has launched a new mobile app in response to the growing usage of smartphones.
According to Skrill, smartphone ownership has reached more than 50% of the population in countries such as France, Germany, Italy, Spain and UK with its new app coming as part of wider effort to move mobile payments innovation up its agenda.
Available on Android and iOS, the app will allow customers to access their account with a five-digit pin number where they can then make and receive payments, upload and withdraw funds and search transaction history.
BetVictor lands Play’n GO content deal
BetVictor has signed a content deal with Swedish software provider Play’n GO which will see the Gibraltar-based operator receive a range of online and mobile slots games.
The partnership will see over 40 mobile games and Play’n GO’s full suite of online games go live on BetVictor’s web and mobile casino before the end of the year.
The news follows the recent launch of BetVictor’s new mobile site and BetVictor.com’s head of egaming Andrew Dymock said the deal will strengthen its mobile product further.
32Red in I’m a Celebrity slots deal
Gibraltar-licensed casino 32Red has signed a three-year partnership deal with ITV which will see one of the broadcaster’s biggest brands feature as a slot machine game exclusively at 32Red.com.
Developed by long-term supply partner Microgaming, the I’m a Celebrity”¦ Get Me Out Of Here! (IACGMOH) slot will be released on 7 November as the TV show, which attracts an audience of around 10m viewers, returns for its 13th series.
The slot will feature the IACGMOH iconography and theme tune whilst offering players the chance to win up to 50 free spins via a ‘bushtucker trial’ free spins multiplier and will be available for casino, poker and bingo.
Bee Cave Games plans UK real-money launch
Austin-based social gaming studio Bee Cave Games has announced plans to launch a real-money casino product in the UK this year following a partnership with Betable.
The deal will see the game developer release its flagship Blackjack Casino game using the UK-licensed service provider’s online gambling platform and player-facing Betable Wallet.
“The quality of experience that Bee Cave Games brings to its players is extraordinarily high and we are thrilled to enable them to offer real-money play within Blackjack Casino. Developers like Bee Cave are raising the bar for real-money gameplay,” Christopher Griffin, Betable founder and CEO, said.
Mecca extends X Factor partnership deal
Rank Group’s bingo business Mecca will continue as the X Factor’s official gaming partner after extending its partnership with FremantleMedia UK and Syco Entertainment.
Under the terms of the agreement, Mecca will receive promotional and product rights relating to the TV show, including exclusive rights to market X Factor-themed bingo products as well as incremental rights for social marketing and TV advertising.
The new contract extends the current agreement through 2014 and into 2015 for product rights, with Mecca having been the show’s official gaming partner since 2010.
Leander Games signs distribution deal with Amaya
Leander Games has signed a B2B partnership deal with Amaya Gaming that will see the Canadian firm receive in-house and third party games from the Buenos Aires-based online slots supplier
As part of the agreement, operators that receive titles through Amaya’s Casino Gaming System will gain access to all content hosted on Leander’s LeGa platform without the need for further integration.
The LeGa platform includes Leander slots as well as content from Blueprint, Genesis and Quickspin and Leander Games CEO Steve Matsell said the agreement comes as part of a move to offer its games to operators as quickly as possible.
Sportradar partners with Cricket Australia
Sportradar has partnered with Cricket Australia to monitor cricket competitions for signs of betting-related corruption and fraudulent activity.
Sportradar has maintained a fraud detection system since 2004, identifying suspicious betting practices across the world and has most recently uncovered alleged match fixing in Australia’s A-League soccer competition.
Carsten Koerl, CEO at Sportradar, said its partnership with Cricket Australia would tackle the threat of match fixing head on.