BetButler ceases trading ahead of sale

Troubled sports betting operator BetButler has ceased trading ahead of a mooted sale of its customer database to an as-yet-unnamed third party.

The UK-licensed betting brokerage closed its website on Friday after its board issued a statement confirming the company was in discussions over a potential sale.

“The Board of BetButler Limited has been approached by a third party regulated gaming business to acquire the customer database, including all balances and pending withdrawal requests, of the business,” the statement read.

The board of directors also stated they expected the process to take “some days” to complete, with a further announcement to follow in due course.

BetButler has been troubled by payment issues in recent months with customers reporting significant delays when withdrawing funds, prompting the Gambling Commission to confirm it was monitoring the operator in April this year.

This was followed in June by the regulator stating it was “considerably concerned” by ongoing reports that customers had gone unpaid and would continue to “engage closely” with the business.

The proposed sale of its database is similar to the deal struck by BetButler when it acquired real-money social betting firm Bodugi Technology’s customer database in March this year, which preceded Bodugi’s liquidation two months later.