Launches and sign-ups 10 June 2015
Launches and sign-ups from the egaming industry in the last seven days (4 June to 10 June 2015)
Marathonbet in multi-million pound Premier League talks
Online sportsbook is understood to be close to completing betting partnership deals with major Premier League football clubs
Sports betting operator Panbet’s online sportsbook Marathonbet is close to signing betting partnership deals with a number of high-level English Premier League football clubs, eGaming Review understands.
According to sources, the UK-headquartered firm is currently in discussions with teams including Manchester United and Liverpool in deals believed to be worth up to £5m combined as the operator looks to ramp up its brand exposure in the world’s most watched football league.
A Panbet spokesperson said in a statement to eGR that the company was at the time unable to comment on any potential deals.
“While we are currently exploring various partnership deals, Marathonbet cannot comment on any specific cases at this moment in time,” the spokesperson said.
Guts.com moves platform services in-house
Guts.com has ended its platform partnership with EveryMatrix with the Nordic-facing operator relaunching on its parent company Gaming Innovation Group’s iGaming Cloud platform.
The Malta-licensed operator completed the migration of its customer base to the new platform on Monday 1 June but will continue to utilise EveryMatrix’s price feed solution OddsMatrix.
Gaming Innovation Group (GIG) subsidiary iGaming Cloud was launched in February and following a recent 1m investment by venture capitalist firm Optimizer Invest last month, is aiming to sign up to 10 new clients before the end of the year.
Seven days in launches and sign-ups:
Ladbrokes issues omni-channel “statement of intent”
Ladbrokes’ digital overhaul picked up pace last week as it issued a “statement of intent” on its new integrated approach to content with the operator’s first omni-channel launch.
This morning the operator unveiled its new five-reel Mighty Trident slot game, supplied by Novomatic, across retail, mobile and desktop channels.
“It’s a statement of intent. We recognise the omni-channel space as being a huge opportunity to leverage our brand,” Estelle Bentall-Lynch, Ladbrokes product manager, told eGR.
Costa to launch Dragonfish-powered slots website
Costa Bingo-owner Mandalay Media is to expand its bingo brand into the casino vertical with a new slots-focused website set to be launched in the coming weeks.
CostaGames.com will be launched backed by a digital marketing campaign on desktop before the end of the month and like its bingo counterpart will be powered 888’s Dragonfish platform.
The new website will feature slots, table games and scratchcards from suppliers including NetEnt, WMS, Pariplay and Eyecon Games, many of which were previously seen under the Cashino tab on CostaBingo.com.
Mecca Bingo gets front-end overhaul
Mecca Bingo has overhauled its front-end with the Rank Group bingo brand rolling out a new responsive site with a number of personalisation features as it continues its multi-channel push in the UK.
The new-look site was made available to several thousand VIP customers last week and all customers will be able to choose between Mecca’s ‘classic site’ and updated site in the coming days.
Rank Group’s customer experience director Caroline Grindrod told eGR the new site puts Mecca’s users “in control of their own experience”.
Grosvenor Casinos unveils multi-million pound marketing campaign
Rank Group-owned Grosvenor Casinos has ramped up its UK marketing capabilities for its digital business this week following the launch of a new multi-million pound cross-channel campaign.
The casino operator unveiled its new Pure Casino campaign on Monday (1 June) across TV, digital, print and in-club touch screens just months after Rank Group CEO Henry Birch pledged to move away from previous “meek and weak” campaigns.
Pure Casino is the operator’s first-ever integrated campaign and was developed in partnership with London-based creative agency St Luke’s, which also works with Mecca Bingo after it was awarded the £4m advertising account in March.