Launches and sign-ups 14 October 2015
Launches and sign-ups from the egaming industry in the last seven days (8 October 2015 to 14 October 2015)
William Hill completes Project Trafalgar roll-out
Operator claims new front-end is more than a “simple website redesign” and will give firm complete control over user experience
WIlliam Hill has announced the full roll-out of Project Trafalgar, its new responsive front-end which the firm says will not only improve player experience but also provide a “powerful platform for future development”.
The operator began its Project Trafalgar roll-out in June, with the new interface going live for tennis and golf, and it has now been extended across the sportsbook, but not horseracing.
“Project Trafalgar is not a simple website redesign,” Jamie Hart, William Hill’s director of innovation and customer experience, said.
“Instead, it is a comprehensive overhaul of our entire web architecture, with important implications for the core William Hill business – and for the innovation work of WHLabs,” he added.
Lottoland launches B2B division
Lottoland has launched a B2B arm which the operator believes will be a “game changer” for those looking to offer lottery-based products.
The Gibraltar-headquartered bet-on-lotteries firm, which has enjoyed significant growth over the past few years, has hired former Odobo strategic partner manager Glen Bullen to head up the new B2B arm, which has been named Lottoland Solutions.
And speaking to eGaming Review, Bullen said the recent success of Lottoland was “proof of concept” and that the firm had already opened talks with a number of potential B2B partners.
Seven days in launches and sign-ups:
William Hill overhauls mobile sportsbook app
William Hill has overhauled its mobile sportsbook app to include a raft of new features and a complete redesign in-line with its new responsive front-end website.
The operator’s new William Hill Live Sports Betting iOS app was launched in the Apple App Store on Monday featuring a cleaner layout and a similar design to that currently being rolled-out on desktop under Project Trafalgar.
Customers can login to the App using their fingerprints instead of a password after integrating Apple’s Touch ID, which was first utilised by Sky Betting and Gaming last year to speed-up the login process.
Bet365 Australia launches branded Visa card
Bet365 has become the latest operator in Australia to unveil a branded Visa card, enabling customers to withdraw their winnings from their bet365.com.au account to the card instantly.
The bet365 Visa card was quietly launched two weeks ago, in partnership with the Australian Authorised Deposit-taking Institution (ADI) Cuscal Limited, and is the latest branded prepaid card to be launched by an egaming operator.
Bet365 Australia’s version enables customers to access cash from their wagering account from any ATM in Australia where Visa is accepted as well as make online and in-store purchases instantly with Visa PayWave.
William Hill unveils new native apps
William Hill has unveiled three new apps designed to offer punters alternative betting opportunities, as part of its continued in-house innovation drive.
The iOS products have been created by a small team of developers working in WHLabs, which has offices in Shoreditch and Tel Aviv, with Hills announcing a limited roll-out in order to gather feedback before a wider launch later this year.
The new ‘Cheer Me Up’ product follows Hills’ in-play darts app by applying casino-style elements to sports betting, allowing users to bet on events during football matches which are selected by a roulette wheel, such as if a corner, goal kick or free kick occurs first.
Full Tilt targets eSports players with Steam push
Full Tilt has launched a free-to-play client on popular gaming platform Steam as the operator looks to capitalise on the growth of eSports by reaching out to a “whole new market of players”.
The Full Tilt software was submitted to the Steam Greenlight process last week, where users can try out the app and vote on whether or not they would like to see it added permanently to the platform.
While the app will be free-to-play, it will offer users the opportunity to top-up play chips through in-game purchases.
Sportsbet launches $1.5m responsible gambling campaign
Australian bookmaker Sportsbet has launched a new advertising campaign to alert customers to the dangers of gambling irresponsibly, as the industry comes under increasing pressure from anti-gambling campaigners and regulatory scrutiny.
Sportsbet, which is owned by Irish bookmaker Paddy Power, has invested AUS$1.5m (£720,000) into the marketing push and coincides with the launch of the operator’s self-exclusion Take A Break product.
Take A Break is a self-service option on web and mobile which enables customers to shut-off access to their accounts should they feel their gambling is spiralling out of control.
Sportradar signs eSports data deal
Sports data company Sportradar has joined forces with eSports operator ESL in a bid to get a foothold in the fledgling market.
Under the deal, Sportradar will develop a full range of data and integrity products for ESL, including the distribution of real-time match data and live scoring.
In addition, Sportradar’s fraud detection system will be used to monitor 450 betting operators around the world in order to provide ELS with insight into any suspicious betting activity.