William Hill seals Chelsea FC betting partnership deal
Firm signs three-year agreement with the Premier League club, while Aussie arm bags NSW Racing live streaming contract
William Hill has signed a three-year deal to become Chelsea’s new official betting partner, the bookmaker confirmed this morning.
As part of the agreement, which runs until the 2018/19 season, Hills will have a presence across the Premier League club’s digital assets and pitchside advertising at Stamford Bridge. It will also provide betting services both online and inside the ground on matchdays.
The bookmaker replaces BetVictor as the club’s betting partner, and follows Hills’ agreement with Tottenham Hotspur announced earlier this week.
“They [Chelsea] are one of the most successful and popular clubs in the world, and have built an atmosphere of success both on and off the pitch,” William Hill CMO Alex O’Shaughnessy (pictured right), said.
“We’re excited to start working with the club and engaging with their loyal fans.”
Chelsea FC managing director Christian Purslow said: “They [William Hill] are one of the most recognised and trusted brands in the betting industry and it’s great to have another blue chip company on our list of partners.
“We are sure Chelsea fans around the world will be able to benefit from their exciting and exclusive offers.”
In other William Hill news, the operator’s Australia-facing business has secured exclusive rights to live stream all NSW thoroughbred racing vision.
William Hill now holds the exclusive category right to stream vision of all Racing in NSW, exclusive wagering streaming rights for Australian Open Tennis and is also set to stream Victorian Racing on the William Hill website and apps.
“Providing our customers with a faster easier betting platform is central to everything we do,” a William Hill spokesperson said.
“Live streaming of NSW racing is a crucial addition to our product offering and reinforces our commitment to promoting racing in NSW as well as our position as a market leader in product innovation.”
The company reported a 33% fall in profits in H1 2016 this morning, with its online business continuing to decline.