Launches and sign-ups 24 August 2016
Launches and sign-ups from the egaming industry in the last seven days (18 August 2016 to 24 August 2016)
Rank to unveil new multi-channel bingo brand next year
CEO Henry Birch tells EGR the brand will be the first in the gambling industry to launch simultaneously across both online and retail
The Rank Group is to launch a new bingo brand next year, which the operator claims will be the gambling industry’s first simultaneous launch across both online and retail.
The brand will be unveiled during H1 2017, with Rank having already identified a number of new venues which are now subject to planning permission.
The online version of the product will be launched on the Bede Gaming platform, the same platform Rank’s Mecca Bingo and Grosvenor Casinos’ businesses migrated to earlier this year.
And speaking to eGaming Review, CEO Henry Birch (pictured) said he expects the brand to appeal to a different audience to its flagship Mecca Bingo business.
Betgenius unveils fully-automated Racing Manager product
Sports betting supplier Betgenius has announced the launch of a new fully-automated horseracing product which removes the need for any in-house traders.
Racing Manager gives operators access to more than 40,000 events a year across UK and Australian racing and consists of three separate but complementary components: streaming, trading and front-end.
“With our Racing Manager product, sportsbook operators need no longer miss out on the high-margin, around-the-clock betting opportunity that is horseracing,” Jack Davison, managing director of Betgenius, said.
“By creating a unique, off-the-shelf service that automates all trading and front-end requirements, we have made offering a horseracing product as simple and cost-effective as possible.”
Seven days in launches and sign-ups:
Sun Bets kicks off debut TV ad campaign
Tabcorp-powered Sun Bets is looking to hit the ground running with the release of the betting brand’s debut TV advertising campaign.
The 60-second advert was unveiled across a number of TV channels during the weekend and sits at the centre of the bookies’ multi-channel campaign under the #YouBetcha tagline.
Developed by Pulse Creative, the in-house agency of Sun Bet’s parent company News UK, the TV ad features sporting personalities Ian Wright and Matt Chapman, and music by Audio Bullys.
Sky Bet partners Cloudera for real-time data boost
Sky Betting and Gaming (SB&G) has partnered with analytics firm Cloudera as the Leeds-based operator looks to significantly ramp-up its real-time data capabilities.
As part of the deal SB&G will utilise Cloudera’s technology to deliver real-time services and targeted promotions, while also integrating more behavioural and third-party data sets to improve machine-learning accuracy.
SB&G recently replaced its enterprise data warehouse (EDW) with an Apache Hadoop â the open-source software framework â environment after previously sharing an EDW with its previous parent company Sky.
BetVictor opens up data-driven Man of the Match market
BetVictor has sealed an exclusive partnership with football statistics provider WhoScored.com, enabling the firm to offer a new Man of the Match market which sees the results based on player data rather than pundit or sponsor opinion.
The firm will use statistical data provided by WhoScored.com who will also calculate the result, with bet settlement made within 10 minutes of the full-time whistle.
Initially available for English Premier League matches, BetVictor said it will soon be able to roll the product out to other football leagues across the globe.
Ladbrokes Aus throws down gauntlet in new ad campaign
Ladbrokes’ Australian arm has taken âbookie versus punter’ to the next level with the launch of a confrontational advertising campaign which asks customers if they are âup for the challenge’.
The first of the TV ads, which launched earlier this month, includes a number of sports-related clips featuring a voiceover urging customers to “beat the odds” and to “back yourself â right or wrong?”
“The whistle blows, the lights go green, the gates crash open, it’s now or never â are you up for the challenge?” the voiceover adds.
Coral bags West Bromwich Albion partnership deal
Coral has agreed a three-year deal with West Bromwich Albion as the Premier League club’s new official European betting partner.
As part of the agreement, the operator’s branding will appear pitch-side and on interview backdrops inside The Hawthorns stadium.
The Coral Player of the Month award has also been launched, with the Baggies fans voting for the winner, while the operator will offer supporters exclusive promotions and prices throughout the season.
Tipico streamlines mobile deposits with card scanning tech
Tipico has introduced card-scanning technology to its app and mobile site in an effort to streamline the first-time depositing process.
The sports betting operator has partnered with California-based payments firm Jumio, whose technology allows customers to simply scan their bankcard with their mobile device when making an initial deposit.
“We want to provide a great customer experience at every step of the process,” said Tipico’s director of product management, Jim Parkins.
PKR launches Evolution live casino
PKR has launched a live casino product, powered by Evolution, to celebrate its 10-year anniversary.
The new offering, available on desktop and mobile, offers a selection of six games including Live Blackjack, Live Roulette and Live Casino Hold’em.
PKR said the launch takes it “one step closer to its goal of becoming a multi-product gaming site”, after relaunching its PKR Casino back in March on a Microgaming platform.
Tempobet clinches Middlesbrough FC partnership
Tempobet has struck its second Premier League partnership this summer, becoming official partner of newly-promoted Middlesbrough Football Club.
As part of the deal, the sportsbook operator will have its branding adorned on the club’s training kit, following in the footsteps of BetVictor which has its logo on Liverpool’s training gear.
Tempobet will also use the Middlesbrough’s crest on its website and will have access to advertising at the club’s Riverside Stadium.