Coral bags West Bromwich Albion partnership deal
Three-year agreement sees bookmaker become the Baggies' new European betting partner
Coral has agreed a three-year deal with West Bromwich Albion as the Premier League club’s new official European betting partner.
As part of the agreement, the operator’s branding will appear pitchside and on interview backdrops inside The Hawthorns stadium.
The Coral Player of the Month award has also been launched, with the Baggies fans voting for the winner, while the operator will offer supporters exclusive promotions and prices throughout the season.
“We are delighted and honoured to be associating the Coral brand name with a Premier League Club with such history and heritage,” Coral PR director Simon Clare said.
“We are looking forward to showcasing our innovative and engaging betting services to West Bromwich Albion fans and would like to wish the Club the very best for the season ahead.”
George Harborne, head of partnerships at West Bromwich Albion, added: “To secure Coral as this partner is a great fit as they look to create positive experiences for our fans, bringing fans closer to the Club.
“We are very pleased to secure a betting partner that has the strength of brand that Coral has and we look forward to working closely with the brand over the next three seasons.”
Earlier this year, West Brom named Asia facing online casino operator K8 Group as its shirt sponsor in a two-year deal.