London agency Isobel wins Jackpot Joy ad account
£5m campaign set to launch in April.
London-based advertising agency Isobel has been awarded the £5m Jackpot Joy advertising account.
The television and online advertising campaign is set to begin in April, and according to Campaign magazine, the firm “ which works with the likes of InterCasino and Weight Watchers “ fought off competition from M&C Saatchi, DraftFCB and Creature.
Jackpot Joy’s advertising was previously handled by Beta, with the fellow London firm responsible for the multi-million pound campaign starring British actress Barbara Windsor.
Isobel chief executive Paul Houlding said: “”Jackpotjoy is a great brand and we’ve got some cracking creative campaigns up our sleeve. We look forward to a successful long-term relationship.”