Rush Street signs Brittney Payton as brand ambassador

Rush Street Interactive has recruited Chicago TV personality Brittney Payton to be a brand ambassador for BetRivers and PlaySugarHouse. Payton, daughter of Chicago Bears legend Walter Payton, has signed an exclusive brand and content deal with RSI that will see her become ambassador of the brand in the Arizona and Illinois markets. The partnership includes creation of sports betting content including BetRivers TV and radio commercials, podcasts, and social media interviews. Payton will also be creating content for her own social media platforms. Payton won a Chicago Emmy for her work as co-host of WGN-TV’s Chicago’s Best.  She is also well known nationally for presenting the Walter Payton Man of the Year Award at the Super Bowl each year. RSI chief operating officer Mattias Stetz welcomed RSI’s newest brand ambassador, who joins NFL hall of famer Mike Ditka and former tennis pro James Blake in representing the Chicago-based operator. “Her enthusiasm for sports and pop culture, combined with her extensive experience working as a television personality, will be a tremendous asset to our sports betting community,” Stetz added. Other notable RSI brand ambassadors include NBA coaching legend George Karl, NFL player Jerome Bettis, and pro bowler Mark Schlereth all added to the roster over the past 12 months.