Playtika revenues hit $725m in FY 2015
Parent company Caesars Interactive sees revenues and profits reach record highs, driven by its social mobile games business Â
Caesars Interactive Entertainment (CIE) has seen profits skyrocket 63% for the full year 2015 driven by continued growth in its social mobile games business. [private]
CIE, which operates real-money gaming sites in Nevada and New Jersey, plus its Playtika social gaming division, saw revenues increase 30% to $766m during the 12 month period.
Social gaming accounted for $725m of the total, while RMG contributed $41.2m.
The increase in revenues helped generate adjusted EBITDA of $283m, with income from operations increasing from $21m in 2014 to $189m last year.
Platform fees for the period increased 32% to $212m.
The operator also reported its financial performance from the fourth quarter, with CIE generating revenues of $209m for the three months ended 31 December 2015.
Playtika, which publishes Slotomania, accounted for 95% of the total ($199m) while its real-money gaming sites generated $10m, up 20% on the same period last year.
During the quarter, Playtika grew monthly paying users from 657,000 in Q4 2015 to 858,000, with revenue per average paying user increasing from $0.29 to $0.34.
Daily active users were up 12% to 6.4 million, while monthly active users increased from 17.8 million in 2014 to 19.8 million last year.