IGT adopts Sports IQ’s AI-powered trading product

Oddsmaker Sports IQ has partnered with IGT to deliver its in-house trading and risk management products across IGT’s PlaySports platform. As part of the deal, Sports IQ will supply coverage of pre-game and in-play betting opportunities for NFL, NBA, MLB, and NHL games. The supplier’s proprietary tech is powered by AI and enables consumers to bet on a number of micro-markets, like how many passing yards Tampa Bay Buccaneers quarterback Tom Brady will throw in a particular NFL game, for example. Omer Dor, CEO at Sports IQ, said: “This is a transformative deal for Sports IQ and we are proud to be working with a company with the history, heritage and caliber of IGT.

“The US sports betting audience is interacting with wagering in a way that is increasingly becoming an extension of their overall sports entertainment experience,” he added. “They fundamentally deserve incredible products to engage with and those products cannot be suspended for prolonged times throughout the game or it takes away from the overall experience of the user.” Sports IQ also has a similar partnership in place with Bet.Works, the B2B arm of Bally’s new Interactive business.