Genting UK extends social casino rewards partnership
Operator partners with US developer Playstudios in an effort to reach a broader market
 
Genting UK has announced a deal with Playstudios which will enable the social casinoâs customers to convert points into rewards at more than 40 Genting properties around the UK.
The California-based Playstudios operates several social casino apps including myVEGAS Slots, myVEGAS Blackjack, and my KONAMI Slots, with players able to redeem virtual currency into casino chips, hotel stays and free meals.
Barry Clemo, Genting UKâs strategy director, said: “We believe myVEGAS fits well with what Genting Casinos UK has to offer, and their suite of popular social casino apps gives us the opportunity to reach a broader market in the UK.
âThrough myVEGAS and my KONAMI Slots, we are able to introduce a large and valuable demographic to our extensive casino estate and the exciting shopping and entertainment offerings that are part of Resorts World Birmingham.”
The deal extends an existing partnership between Playstudios and Genting properties in Birmingham, New York, and Bimini.
Jeff Netzer, vice president of business development for Playstudios, said: “We’re delighted that a sophisticated global player like Genting continues to find value in their association with us and recognizes that our casual casino games are highly effective and efficient channels for building their brands and driving measurable business benefit.”