FanDuel inks Amanda Serrano boxing partnership
US market leader nets sports betting partnership with seven division female boxing champion
FanDuel has agreed a deal to become the exclusive sports betting and igaming partner of seven division female boxing champion Amanda Serrano, its first partnership with a professional boxer.
As part of the partnership, FanDuel will have access to Serrano’s name and likeness.
Serrano will also create unique content on her social channels and will include the FanDuel logo on her trunks during bouts. In addition, FanDuel will offer custom promotions on the FanDuel Sportsbook ahead of Serrano’s title fight in April.
Serrano will fight British female boxing champion Katie Taylor at Madison Square Garden on April 30 and is signed with former YouTuber turned boxer by Jake Paul and Nakisa Bidarian’s Most Valuable Promotions talent agency.
I’m excited to be partnering with @FDSportsbook ahead of my big fight next week!
Honored to be the first female FanDuel Sportsbook athlete. Thank you FanDuel pic.twitter.com/eIU3Khs2Oj
— Amanda Serrano (@Serranosisters) April 21, 2022
FanDuel CEO highlighted the huge diversity win arising from the partnership with Serrano, suggesting this would be a precursor to more partnerships with female athletes in the future.
“We are incredibly proud to partner with Amanda Serrano, a game-changer making history being the first- woman ever to headline a fight at Madison Square Garden alongside Katie Taylor,” Howe said.
“At FanDuel, we are deeply committed to women in sports, from the office to the boxing ring, and partnering with Amanda is part of our ongoing support to invest in female athletes,” Howe added.
Serrano is the newest member of FanDuel’s roster of sports betting talent and influencers including Pat McAfee, Charles Barkley, Jordan Spieth, Kenny Smith, Colin Cowherd, Jon Rothstein, and Cousin Sal.
FanDuel has also formed exclusive sports betting partnerships with blue-chip media companies like Pat McAfee Inc., Audacy, Turner Sports, Volume, Bleacher Report, The Ringer, SportsGrid, Sinclair, and Minute Media.
In addition, FanDuel operates its own sports betting and daily fantasy content offerings including numberFire, The Duel, an extensive podcast network with a total of seven podcasts, and More Ways to Win on TVG hosted by Lisa Kerney.
The Taylor vs Serrano fight is due to be streamed live through prospective sportsbook operator DAZN.