Entain Foundation US debuts second edition of responsible gambling app

Entain Foundation US has launched the second edition of Gamble Responsibly America, a mobile app aimed at promoting safe play through education and problem gambling resources. The new version of the unbranded app provides additional problem gambling tools for users to access, as well as an array of educational information, with categories such as disordered gambling, behavioral markers of concern, and establishing limits. It also addresses frequently asked questions and contains responsible gambling videos. “The first version of Gamble Responsibly America was well received and widely welcomed,” said Entain SVP for American Regulatory Affairs and Responsible Gambling Martin Lycka. “We’ve since been working hard on enhancements to provide an even more comprehensive tool for maintaining responsible gambling, as well as for preventing and mitigating problems, should they occur.” Included among the app’s new tools and resources are a daily gambling diary and a live chat feature. Users can also take advantage of links to a variety of support services and organizations such as Kindbridge, a teletherapy company that supports the mental health component of problem gambling. Accessible through the app, Kindbridge facilitates access for users to online professional mental health counselors and specialized support services. The app also links to a platform called My Wager Score, which uses real-time affordability data to help bettors protect their financial health and reduce the risk of harmful play. “Our goal with the app is simple – to educate users on safe gambling habits, and provide the necessary tools and resources to allow users to access help and support instantly,” said Lycka. The app, which can be downloaded for free from the Apple App Store and Google Play Store, is available in multiple languages including English, Spanish, Cantonese, and Mandarin Chinese.