Churchill Downs' TwinSpires secures Sportradar data agreement
Data giant lands multi-year agreement with Churchill Downs’ Twin Spires
Sportradar has expanded its presence in the US after inking a five-year agreement with TwinSpires.
The multi-sports betting partnership with see Sportradar provide Churchill Downs’ online sports betting arm with a swathe of services.
Under the remit of the agreement, TwinSpires will gain access to Sportradar’s pre-match and live betting services, as well as content solutions across several US sports.
The TwinSpires brand launched in Michigan in January 2021 after the Michigan Gaming Control Board (MGCB) approved online sports betting and gaming, after in-person sports betting kicked off in March 2020.
Neale Deeley, Sportradar US betting MD, said: “Sportradar is excited to be working with TwinSpires as it continues to expand within the US sports betting market.
“TwinSpires has a great opportunity ahead of itself, so we look forward to joining them on this journey and helping them deliver a high-quality betting experience that customers can rely on,” he added.
Ian Williams, Churchill Downs online president, commented: “We are delighted to be partnering with Sportradar to bring our players the most engaging sports betting products to wager on.”
TwinSpires was rebranded from BetAmerica earlier this year as the operator switched its sports betting platform from DraftKings’ SBTech to Kambi.