Caesars Interactive to be sold to Chinese consortium
 Deal reportedly values business at $4.2bn
 
Caesars Acquisition Co (CAC) is in advanced talks to sell its digital business, Caesars Interactive Entertainment (CIE) to a Chinese consortium, according to a Reuters report and confirmed by EGR NA.
 Although a source familiar with the situation told EGR NA that nothing was imminent, with news at âleast a week or two awayâ.
Caesars is said to have granted the consortium â which includes online games developer Giant Interactive Group Inc â a short exclusivity period earlier this week, with the potential deal valuing CIE at around $4.2bn.
CIE declined to comment.
The main asset within CIE is social games developer Playtika, which CIE declined to sell for around $3.9bn back in June, according to Korean media reports.
In 2015, CIE reported a 23% percent rise in revenues to $766m, while Q1 revenues increased 28.8% year-over-year to $228m.
Adjusted EBITDA for the first three months of the year grew 41.3% to $89m due to âorganic growth in social and mobile games resulting from greater monetization of monthly unique paying usersâ.
Playtika was purchased back in 2011 for $80m.