ACEP overhauls social casino offering

Operator dumps current platform provider Bally and strikes deal with GAN to relaunch acePlaypoker.com with national ambitions  

American Casino & Entertainment Properties (ACEP) is to completely relaunch its social casino offering after dumping current platform provider Bally Technologies and striking a content and platform deal with GAN. [private]

Under the partnership, ACEP will overhaul its acePlaypoker.com site with the addition of new games, a mobile platform and the ability to monetize through virtual currency.

The Nevada-based site was originally launched in partnership with Bally Technologies back in 2013, but will now migrate to GAN’s simulated gaming platform by the end of the year.

“GAN has proven themselves as the go-to platform to meet the needs of the casino operator,” said Alec Driscoll, director of gaming development at ACEP.

“We’re excited about the partnership because it not only allows ACEP to offer an enhanced entertainment experience to existing patrons, but also to gamers everywhere.”

GAN, which rebranded from GameAccount Network in September, has strengthened its in position in the market of late, signing similar deals with the likes of the San Manuel tribe in California.

“We’re delighted to partner with ACEP to bring their iconic casino brands to the forefront of the digital casino experience,” said Dermot Smurfit, CEO of GAN.

“We believe simulated gaming is the right opportunity for major land-based Nevada casino operators seeking to extend their business and patron relationship online and take market share in the highly competitive Las Vegas gaming market.”