Amaya sets date for PokerStars and Full Tilt merger
 Operator will continue dual-brand strategy despite pooled liquidity and shared platform
 
Amaya has confirmed a date for the merger of its Full Tilt and PokerStars brands.
As of May 17, Full Tilt will share liquidity and the tech platform of its bigger brother in a move designed to streamline development and improve the overall player experience.
âThe two player pools will combine to form one market-leading poker experience,â said a statement sent out by Full Tilt. âIn coming days, Full Tilt players will be emailed direct and personal information on how this will affect them specifically, which depends on a variety of factors including their jurisdiction and the status of their PokerStars account (if any).
âIn many cases, Full Tilt players who already hold a PokerStars account will not need to update any information or transfer their account assets (loyalty points, cash balances etc) which will be transferred automatically to their PokerStars account and they can simply log in to their PokerStars account and enjoy all the great benefits on offer, including even more game choices and bigger tournaments.â
Despite the merger, Amaya will continue to operate a dual-brand strategy, with Full Tilt retaining its own promotions, table layouts, specialist tournaments and branded differences, such as Rush Poker instead of Zoom Poker.
The platform migration was first announced back in February and is expected to result in a number of redundancies at Full Tiltâs Dublin office.
Amaya said Full Tilt remained a profitable poker room, but since its relaunch in 2012 the brand had seen its market share and profitability decline.