Full Tilt platform not for sale, says Amaya
Technology will be âretiredâ and not sold to a rival following the migration of players to the PokerStars platformÂ
Amaya says it will not sell the platform currently used to power its Full Tilt site once the brand has completed its migration to the PokerStars platform in the coming weeks, EGR North America can reveal. [private]
The operator yesterday said it planned to merge Full Tilt onto the PokerStars platform in a bid to boost liquidity, streamline development and improve the overall player experience.
The news left many speculating as to what Amaya would do with the redundant platform once the migration was complete, with some suggesting it would be sold to help pay down Amaya debt.
However a spokesman for the firm told EGR NA the technology would instead be mothballed. âWe plan to retire the Full Tilt platform. It is not for sale,â the spokesman said.
The migration has seen a number of employees at Full Tiltâs Dublin office placed at risk of redundancy, although the spokesman said the majority of staff would be moved to roles in its IT department.
The move has been dubbed âlogicalâ by a number of industry insiders, who suggested that Full Tilt had become a rock around PokerStarsâ neck.
Following its relaunch in 2012, the brand has seen its market share and profitability decline while still carrying a substantial cost base.
PokerStars is set to launch in the US in the coming months after being granted a license by the New Jersey regulator last year.