BetMGM launches new sports betting and igaming content site
The Roar will feature educational content on sports betting including odds movements and handle breakdowns
BetMGM has launched a new sports betting and igaming content platform called The Roar as the firm looks to capitalize on the recent trend towards operator-led editorial content. The Roar features educational editorial content on several sports including the NFL, NHL, MLB, MLS, and NASCAR, as well as golf, boxing, and tennis. The site will feature data-driven analysis and interactive infographics, including odds movements and public ticket and handle breakdowns for events across dozens of sports. It will also feature free access to existing BetMGM podcasts Unleashed, which focuses on the NBA and NCAA, and High Motor, which focuses on NFL, college football, and basketball. Speaking about the new content-led site, BetMGM VP of digital, media and brand Raymond Doyle said: “The launch of The Roar is a huge step forward for BetMGM as an online publisher. “This new platform allows readers to easily find editorial content on sports, igaming, and of course, sports betting. “We’re focused on investing in the creation of quality content and look forward to seeing The Roar become a top destination for BetMGM players and sports fans alike,” Doyle added. Several operators have joined BetMGM in jumping on the proprietary content bandwagon by launching in-house channels, or by acquiring content-driven sites via partnership deals with existing publishers. DraftKings established its media business arm after acquiring Las Vegas-headquartered sports betting broadcaster and content platform VSiN in March. The Boston-based operator subsequently appointed former Verizon SVP of corporate strategy and chief business officer Brian Angiolet to the new role of chief media officer to build its long-term media strategy. In April, DraftKings doubled down on this new media strategy by signing a three-year $50m distribution deal to host a podcast presented by former ESPN anchor Dan Le Batard. In May, FanDuel agreed a deal to showcase existing sports betting odds on the Associated Press network of editorial sites. Affiliates have made a similar play after Better Collective agreed a $240m deal to purchase Action Network, which operates a number of US sports betting media sites.