Oddschecker rebrands to OddsChecker for US market push
Name change occurs after research on 15,000 consumers as affiliate site prepares to wheel out new features
Oddschecker has rebranded to OddsChecker in the US after conducting extensive market research with site users and consumers.
The affiliate firm researched the views and opinions of almost 15,000 participants across the US as the Flutter Entertainment-owned business prepares for a sports bettor acquisition drive.
The revamp will take place from August 25, while a range of new features have also been launched across the odds comparison site, including Next Up Games, Popular Picks and Top Betting Sites.
“We have been working tirelessly to adapt our product and brand to serve the needs of our customers – both present and future – over the past nine months” said Craig Balsdon, head of international product at oddschecker Global Media.
“As part of this we have undertaken multiple rounds of research with nearly 15,000 participants across the US to allow us to try understand the needs of our users.”
Oddschecker’s flagship pricing comparison grid in the UK recently rebranded with a lower-case O.
“Our focus will be educating US bettors on the importance of getting the best odds on every bet they place using our free platform and expert handicappers” said Sam Eaton, head of US marketing.
“We currently have 11 bookmakers on our grids with more waiting to be integrated and we are excited about working with more key partners as states continue to open up across America.”