EGR 146

COVER FEATURE: MAN ON A MISSION

GVC’s takeover of bwin.party has transformed the firm into a major player but CEO Kenny Alexander’s has the thirst for more deals. Gerard Starkey asks the questions

Q&A: Seizing the opportunity

TonyBet CEO Ugnius Simelionis believes there’s a gap in the UK market and tells EGR how he plans to take advantage with an aggressive pricing strategy

FEATURE: Going for Gold

After grabbing punters’ attention in 2012, the Olympic Games returns in August but will the torch in Rio burn as bright as it did in London for bookies? Lewis Phillips reports

EGR Operator Marketing and Innovation Awards 2016

All the winners and photos from June’s Marketing and Innovation Awards held at The Tower of London

Plus:

NEWS ANALYSIS

The reinvention of William Hill

The operator has been through a turbulent time of late but are there signs of a major turnaround underway at William Hill? Alun Bowden reports

The pain in Spain

Hamstrung by regulatory restrictions, the Spanish market is finally starting to flourish but has growth come too late for some firms? Gerard Starkey investigates

EXPERT OPINION

• Anna Soilleux urges the gambling industry to take heed of the upcoming data protection regulation and to start preparing now
• Fintan Costello explores the growth and benefits of voice command technology
• Betfect founder Giacomo Alpago asks how we can make betting more social again