40: Svenska Spel (2016)

Svenska Spel faces a tough task in Sweden with foreign operators winning the marketing war, which has seen the state-owned operator calling for greater restrictions on unlicensed rivals. Despite this, the operator posted a 7% rise in revenues in 2015, although H1 numbers this year were up a more modest 1%. The operator is currently preparing for the liberalisation of the market, which is likely to see it add casino games to its off er.