The future of data in egaming

Data has transformed and is now re-moulding the egaming world. With the sheer volume of real-time data readily and constantly produced, the industry has had its attention grabbed with the level of opportunities now available.

So in a fiercely competitive industry, how will data determine the next roll of the dice? Virtual reality has broken through the ice and rocketed from being a novelty fad to desired, must-have technology.

Data and virtual reality harmonise to create the ultimate egaming experience and will progress the industry from relatively faceless and solitary gameplay to a more shared space between players.

Fully immersive experiences will be created using data to form visualisations which adapt to be more realistic to enhance gameplay and therefore capture and retain a higher level of players.

New technologies extend far beyond visual elements and delve further into collecting data about body language and movement.

Not only would this provide the customer with a completely new way of gaming, but the analysis ascertained can make predictions of their reactions and future moves.

Companies are beginning to trial the quality of their predictions, using players’ actions to determine their next move.

Using data from how players conduct themselves rather than just their contact and demographic information will create unique predictions which can only be formed from behavioural insights.

This improves detection of fraud, alerts to addictive behaviour and creation of odds all through understandable correlations and dataset patterns.

Personalisation

Personalisation has always had a huge impact on the quality of casino games – both during gameplay and in the marketing and display of the product.

Data enables companies to glean information about favourite games, preferred times of play, play style and more.

Complicated and dynamic algorithms are formed to tailor and enhance each player’s experience and this can only become more unique to the customer.

Furthermore, companies will pursue more targeted marketing efforts. The egaming industry thrives on enticing consumers using attractive deals in order to appeal to a very wide range of varied people.

With one deal not fitting all, personalisation is thrown into the mix and will be used by egaming firms to showcase and distinguish their product as it’s an established method of powerfully creating and nurturing brand loyalty – something extremely important in what can be a fickle industry.

Creating popular gameplay

Players leave a plethora of information when they play online – types of casino games, decisions made, play style and so on.

Companies can analyse the trends, especially the types of games played and use it to customise games or create new styles which suit what they are finding to be popular now.

Even encouraging players to create accounts, which most, if not all, organisations currently require, provides details about who is playing their games, enabling organisations to establish different demographics and play style.

Companies can greatly improve their chances of producing a highly successful game if they turn to customer data for audience understanding.

With data playing such a vital role in egaming, those who ignore the opportunities will not surprisingly, fall behind. With technology becoming increasingly advanced, the types of data collected will no doubt impact the games and the involvement of the other senses, potentially gaining a new type of player.

The odds of creating a popular platform and egaming environment should not be left to chance, but rather be built upon well-informed, up-to date and relevant information.