Social lessons

Early June, BaddaMedia launched content in partnership with social media platform developer Blitzoo. Starting with four slots, and off the back of just over four weeks’ work, we soft-launched a scalable slots application. The Slotspot product has tapped into a ready-made audience that has embraced the experience enthusiastically.

Our experience to date has taught us several lessons:

1. Rapid integration should not be hard: Content integration always involves technical and resource complexities alongside strict jurisdictional requirements. Yet fast, intuitive integration with third party platforms is a must. With the right planning and teamwork it really can be done.

2. Social gamers give product honesty: Gaming apps offer an invaluable mass testing opportunity with a core slots demographic. In return, content providers get an honest and sometimes ruthless appraisal of their product. Avoid objective advice at your own risk.

3. Tweaks are good: Re-appraising and amending slots works in social gaming. There is no reason it shouldn’t in a traditional ‘real money’ environment as well. Need to adjust maths payouts, bonus round frequency or animations? Do it.

4. Analytics rule: Social gaming platforms offer highly granular analytic tools, allowing the provider and operator to track user behaviour and KPIs based on interaction(s) with game features. Share your learnings with your partners and focus spend and marketing efforts on the right customer triggers.

5. Small things make a big impact: Social platforms use proven visual ‘tricks’ (such as coins that ‘fly’ from the app to add to your credit balance) that really provide users with a form of satisfaction. When you take the thrill of winning real money out of the equation, you’re left with the pillars of social media success for users (in-game achievements, reaching levels, acquiring virtual prizes). Adopt these valuable concepts to your (slots) product.