Zynga poaches sales VP from rival social operator
Julie Shumaker becomes VP of North American ad sales.
Zynga has hired a vice president of North American advertising sales, poaching the executive from rival social gaming operator RockYou.
Julie Shumaker spent just over a year with RockYou before moving, and will report to the company’s chief marketing and revenue officer Jeff Karp. Tech Crunch reports that Shumaker will take over some of Manny Anekal’s responsibilities, after the former global director of brand advertising left to join advertising startup Kiip in February this year.
Prior to joining RockYou, Shumaker had amassed more than a decade of experience in a variety of sales roles, including positions as senior director of video game advertising for Electronic Arts, and senior vice president of sales and marketing for mobile advertising company 4INFO.
The news comes after it was reported that Zynga is in talks with Wynn Resorts over a partnership with the land-based casino operator, which would see the companies develop a real-money gambling offering following the passage of US regulation.